— CONVERSE//BROWNS — THE COMMON THREAD
— CONVERSE//BROWNS — THE COMMON THREAD
CONVERSE//Browns:
The Common Thread
In BROWNS' 2023 Fall campaign for CONVERSE, MIDNIGHT spotlights the beauty of diversity, showing how our individual journeys are united by a common thread: the Converse Elevation Collection.
From a seasoned artist making a living through his craft to a new mom embracing the demands of motherhood, MIDNIGHT weaves a narrative where every walk of life meets on common ground. By celebrating the nuances that make us unique, the campaign underscores Converse as the canvas for self-expression and shared experience.
Client
CONVERSE, Browns
Year
2023
ROLE
CAMPAIGN, ART DIRECTION, CREATIVE CONCEPT, SOCIAL MEDIA, CONTENT PRODUCTION
LOCATION
TORONTO, MONTREAL
//MARK
A creative soul living his art.
Mark's personal style flows seamlessly from his photography to his wardrobe. On his feet all day, chasing inspiration, he gravitates toward the Run Star Hike, where high-fashion meets all-day comfort. From coffee breaks with his partner, to shooting in his home studio, Mark’s journey is one of passion, connection, and unwinding.
//Andreya
Inviting us into her world, Andreya opens the doors to her home, office, and mind.
From creative direction meetings to weekend bookstore strolls, she shares her love for words and stories. she seamlessly blends her vintage flair with a touch of modern sophistication, elevating her style and her day, one step at a time.
//Ver
For Ver, the magic is in the moments.
As a new mom balancing responsibilities, she carves out pockets of peace—whether it’s reading in the park or browsing her favourite market. Ver’s on-the-go lifestyle finds its perfect match in the Run Star Hike, offering her the versatility and ease she needs to elevate every day.
//Trinity
Music fuels her soul.
Trin lives with music on her mind and authenticity at her core. A student navigating life’s pressures, she finds escape and expression through the songs that shape her world. on the walk home she steps into her sanctuary of sound, where style and self-expression effortlessly collide.